SOFT SKILLS: CRITICAL IN SELLING YOUR BUSINESS

Why do soft skills matter when selling your business?

You have delegated most disclosures to your business broker and accountant.

And your business broker has professionally valued, marketed and communicated all key information.

However, prospective purchasers have choices. And the deciding factor may be your clearly stated commitment to your buyer’s success.

Above all, watch out for bad assumptions:

1. I hired an experienced business broker – so even if not a good communicator, who cares?
2. My books and tax returns easily reconcile. Therefore, my inaccessible accountant is not a problem
3. I’ll help transition the business after closing – it will be in the contract. Therefore, my buyer does not need to trust me.

Conclusion: You and your business broker should identify any ‘soft skill’ issues and short circuit potential problems that impede a successful sale.

Ian McKeag, Senior M&A Advisor
ian@edisonba .com
239-682-8447
"Helping Business Owners Maximize Value and Price"