Click here for a link to the full article by Pamela N. Danziger, published in Forbes on November 22, 2022.

Sandwiched between Black Friday and Cyber Monday is Small Business Saturday, a shopping holiday introduced by American Express in 2010. It was designed to help small businesses compete against major retailers, the big boxes and category killers that have steadily and relentlessly siphoned away their customers.

“Small Business Saturday is a moment for all of us to show small businesses how much they matter to us and to help bolster local economies,” said Brett Sussman, vice president and head of sales & marketing, Kabbage from American Express.

“As shoppers continue to navigate a post-pandemic environment, we’re excited to see customers give their in-person and online support for the businesses they love most in their area,” he continued.

Besides wanting to help keep small businesses afloat, shoppers are drawn to local independent retailers because that’s where they can find unique holiday gifts not available from big retailers.

The good news is independent retailers can expect more visitors this coming Small Business Saturday.

Steve Niehaus, MBA, CBI, CM&AP

[email protected]

239.565.3171